Tuesday, June 12, 2012

The Great English Mustard, Colman’s, Heats Up the Summer Fancy Food Show 2012

Colman’s Mustard (www.colmansusa.com) has been a British culinary staple for nearly 200 years, and even received a royal warrant from the Queen of England in 1866. Colman’s is famous for its bright yellow and red tin, reflective of the fiery heat that makes the mustard so distinct.

While Colman’s Mustard can easily be added to regular American dishes, it is also used as a spicy, innovative ingredient, adding a strong burst of flavor  to traditional British fare such as meatloaf, Sheppard’s pie, deviled eggs or bangers and mash. Exhibiting at the 2012 Summer Fancy Food Show, June 17-19, in Washington, DC, Colman’s of Norwich will sample their unforgettable, fiery-hot Prepared Mustard and Super Fine Dry Mustard Powder at the World Finer Foods booth #1023.

Still maintaining its modern appeal, and recently awarded a Silver Medal in the “Original Hot Mustard” category at the 2012 World Mustard Tasting Competition, few food brands have a history as rich as Colman’s.  The company’s English Mustard was first produced in Norfolk, Britain, back in 1814 and quickly became a staple on British dinner tables. In 1866, founder Jeremiah Colman was appointed mustard-maker to Queen Victoria and, just 14 years later, the high-quality product—in its distinctive red and yellow tin—was introduced to the United States, where it’s been at the heart of American mealtimes since. Naturally, it’s also become America’s go-to pantry item with 90% of Americans now buying Mustard, the second most popular condiment according to a recent Mintel report.

Colman’s distinctive and incredibly flavorful mustards provide a slow-building heat that is not overpowering but instead adds unique layers of flavor to everything from Asian dishes to American grilling favorites. Household chefs and professionals agree that the fresh and zesty flavor integrates seamlessly into dressings, soups and stews, marinades, rubs, sauces and desserts adding an extra special kick of smoldering flavor.   

Colman’s Prepared Mustard
Pure and natural zest makes Colman’s Prepared Mustard robust and truly gourmet. A dollop added to tuna salad, mashed potatoes or whisked into olive oil and drizzled over grilled veggies gives a fiery kick to ordinary creations.

Colman’s Dry Mustard Powder
Colman’s Double Superfine Dry Mustard Powder is long-lasting and economical, with an ultra-fine consistency that delivers layers of flavor and maximum kick when added to mealtime and grilling favorites. A pinch of the 100% pure mustard powder perks up salad dressing, sauces and meat rubs, for smoldering flavor every time.

With the Olympics right around the corner, sample a taste of Britain and stop by booth # 1023 at this year’s Fancy Foods Show and discover the fiery flavor that sets Colman’s apart from other Mustard’s.

About Colman’s
Established in 1814, Colman’s of Norwich has been recognized widely as the English mustard in the U.K. Using a unique and zesty blend of brown mustard seeds (Brassica Juncea) and white mustard seeds (Sinapis Alba), Jeremiah Colman created a mustard with a flavorful heat sensation that has become an essential condiment and paramount ingredient in Britain’s favorite recipes, even to the highest royal order. In 1866 Queen Victoria bestowed the ultimate seal of approval - the Royal Warrant – galvanizing Colman’s as the crown jewel of mustards, securing its place in the most discerning kitchens around the world. Sold as prepared mustard and mustard powder, Colman’s provides a pure, fiery and complex condiment for all your recipes and dishes. Complete Your Cooking With Colman’s. Visit Colman’s of Norwich on the web at www.colmansusa.com . For recipes, extended history and information please visit www.colmansusa .com.

For product samples, press materials, or further information, please contact Leigh-Anne Anderson, Christie Communications, at 805-969-3744, or landerson@christiecomm.com.


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